Zeiss lenses are optically perfect and made to the most exacting standards in the eyewear industry. We made the frame out of Monel, a very lightweight nickel alloy that feels unbelievable to wear.Īnother aspect of our brand is that we use only Italian Carl Zeiss lenses. We created a custom, spring loaded, temple arm that looks like a rocket. We were able to make some really unique aspects of this frame. It’s a 58mm aviator, which is the most popular size for an aviator. We named it after the Mercury space program. The boutique and specialty eyewear market affords IVI much more latitude to create something that differs from the standard eyewear on the market today.
But to accomplish that, it meant turning the ship in a different direction. We felt the styles he created were much better suited to a boutique market. Our sun line designer, Jerome Mage, is a world-renowned eyewear designer. The action sports industry has been on a steady sales decline for years, so after my wife (Alison) and I acquired IVI, we determined that IVI’s proper place in the eyewear space is in the lifestyle segment. IVI was started as an action sports-centric brand. Oh my gosh, NO! Our experience has been the classic story of the struggles of brand building. Overall, has it been relatively smooth? If not, what were some of the struggles along the way? IVI sunglasses are unique yet, wearable and timeless.All IVI sunglasses are prescription friendly.These same lenses are found in Chrome Hearts brand eyewear costing upwards of $2,000. They provide 100% UVA, UVB and Blue light protection with precise clarity. The Carl Zeiss lenses are ultra-premium, impact resistant and optically pure.The foundation for the IVI product line: distinctive, innovative handcrafted designs made from premium materials such as Italian acetates from Mazzucchelli 1849, aerospace grade aluminum and industry defining lenses from Carl Zeiss.IVI Vision is a premium independent eyewear brand that is designed in California and handcrafted in Italy. So, before we jump into specific questions about the practice, why don’t you give our readers a few quick bullet points about you and your story. In addition, they will reach underprivileged people in Lock Nagar, Pumping Station, Cox Colony, Palavakkam, Chinna Neelankarai, Karapakkam, Perumbakkam, Srinivasapuram and Avadi,” he noted.Today we’d like to introduce you to Patrick Moriarty. In the first 12 months, they will cover five Urban Primary Health Centres (UPHCs) in Tiruvottiyur zone and four UPHCs in Sholinganallur zone. “Fully equipped with state-of-the-art facilities, the van will help them provide comprehensive eye screening services to the underprivileged in Chennai. The mobile van will increase their reach to the community, particularly the underprivileged, providing them not only access to vision screening but also help in diagnosing other ocular health conditions,” he said. “IVI's special thanks to Mr Udhayanidhi Stalin for launching the mobile clinic. “With the launch of the Mobile Eye Bus Van, IVI will bring eye care to the doorstep of the underprivileged community, including the elderly and women,” said IVI’s CEO Vinod Daniel. Australia’s Consul-General, Sarah Kirlew, Dayanidhi Maran MP, and IVI’s CEO Vinod Daniel were present at the launch event. Udhayanidhi Stalin, MLA from Chepauk, launched an India Vision Institute (IVI) Mobile Eye Clinic at Lock Nagar, Chennai.
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